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scripts and seo how to tips
Why
is Search Engine Optimization so important?
The
statistics speak for themselves.
- 91% of Internet users use search engines to navigate the web
- 9 out of 10 searches are done from the top 20 search engines
- 85% of search engine users do not look past the first 40
results.
- 77% of Internet users employ search engines more frequently than
any other online media as the leading vehicle for discovering Web
sites, surpassing banner ads, Web links, e-mail links, etc.
Are
you doing all you can to insure a high ranking of your web site in
the top search engines?
When
you do a search, how many pages of results do you go through? If
you're like most people you won't go further than the first three
pages, unless you didn't find what you were looking for in the
first three.
To
get your site placed in the first three pages requires what is
called Optimization - or in plain English - making your site
search-engine friendly.
"Search
Engine Optimization" or SEO is a very specialized field and
takes time to excel at. But there are the THREE ESSENTIALS that
you need to make your website more search engine friendly.
1.
GOOD CONTENT
This is what users want and what search engines would like to
offer - sites with good, useful content about the topic of the
search. Like I said before, even a few pages of useful content
about your product will get you into the search engine's good
books - but it is unlikely to get you in the first three pages.
2.
RELEVANT KEYWORDS
Describing your site simply by adding a Page TITLE and DESCRIPTION
that contains your main keywords. In SEO jargon, these are called
"Metatags" and they must be placed in the
"Head" of your document - i.e. they are the FIRST thing
the search engines see when they visit your site to index it.
General
guidelines:
TITLE - not more than 60 characters long
DESCRIPTION - not more than 150 characters long
PAGE - as long as necessary (some prefer 458 words)
Your Title is also the most important because its displayed in the
search results. A good title would be one that contains your main
keywords AND is inviting or interesting enough to make a potential
customer/lead click on it.
Wordtracker
is an excellent tool to help you select relevant and popular
keywords. Subscribe to the Free weekly Top 500 keyword report.
Web
position gold is an invaluable tool for search engine placement. Will
submitting to hundreds of engines cause traffic to pour into your
Web site? The short answer is NO. Learn the real
secret to driving free traffic to your Web site.
Download
a free WebPosition Gold trial today!
3.
LINKING
Search engines like Google, give more emphasis to sites that are
POPULAR. So if you have many sites linking to you by a method
called "Reciprocal Linking," - providing a link back to
a site that also links to you, you will get a higher search engine
ranking. A very useful tool and free download is Zeus
Internet Marketing Robot. Zeus
Internet Marketing Robot - Automatic Reciprocal Link Generator and
Link Directory Creator
are link directory is created with Zeus.
Reciprocal
links from sites related to your site topic or to the products you
are selling, count more than unrelated links. In time, these links
themselves could become an excellent (and more permanent) source
of traffic than search engines.
With
human-edited directories like Yahoo and the Open Directory Project
(from where Google takes some of its results), having your own
domain name is also very important - Yahoo is notoriously
difficult to get into and your site must have very good content to
even be considered.
Luckily
Google doesn't discriminate against free hosted sites and all you
need do is follow the three essential guidelines above and add
some valuable content to your product pages.
You
can also start your own affiliate program, which is a great way to
have an army of marketers promote your web site for you, we use
the ground break script. Ultimate Affiliate, after lost of
research we found it to be the best. Click
Here To Get It
A
few things to remember:
-
DO your research and use the right keywords
-
DO use DIFFERENT METATAGS (Title, Description and Keywords) for
EACH PAGE of your site.
DON'T
do anything that will get your site BANNED by the search engines.
-
DON'T submit your site more than once a month, unless you have
made a lot of changes.
-
DON'T use automatic submission services that submit to
"thousands of search engines." Some search engines will
view this as spam.
-
DON'T submit your link to FFAs or you may be "demoted."
-
DON'T use methods to artificially boost your link popularity, like
joining "link popularity farms."
Read
Google's
Webmaster Guidelines for creating a Seach Engine friendly
site
As
always when you want something, like targeted traffic, for free,
you must pay for it in other ways - here in the time you will
spend creating and optimizing a search-engine friendly site.
However,
you will find some excellent tools here that will make it easier
for you to create a website that the search engines love. SiteBuilder
is especially recommended. And if you decide to do your own
search engine optimization read further here