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Measuring
Your Traffic and Success
Why and How to Analyze Traffic Logs
On the Web, you can track and measure virtually anything. It's
called e-metrics. Tracking is essential in analyzing your marketing
strategy and results. But you can easily become overwhelmed by all
the data. What should you track? How do you read it?
Cheetah Solutions helps you keep track of your visitors and traffic
results so you can effortlessly see the progress you are making. Our
consultants will help you define your objectives so these can be
measured and the results tracked.
Most web sites fall within the following in regards to objectives:
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E-commerce
sites: The objective is to increase sales and decrease
marketing costs. |
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Content
sites: The objective is to increase readership and time
spent on the site. |
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Lead-generation
sites: The objective is to increase lead generation. |
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Self-service
sites: The objective is increase customer satisfaction and
decrease support inquiries. |
How
to Measure Results through Traffic Analysis
Traffic analysis is an important aspect of managing your promotional
efforts. You should know where your visitors are coming from and in
what numbers.
The most common traffic log terms you should know include:
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Hit:
An HTTP request made to your server. The request is not
only for the HTML files, but also for the images, movies,
and java script or css file which make up each web site
page. If you use frames, then one actual page view can
result in multiple hits, as the page is made up of multiple
files. When log analysis programs read the server log files,
they'll report total hits. This total will always be larger
than the total page views.
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Impression
or Visit: A page view. An impression is when someone
views one of your HTML pages.
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Referrer:
A page that links to your site. Looking at your
referrers will tell you who's linked to your site. It can be
another web site or a search engine.
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User
Agent: This refers to the software used to access your
site. Can be a browser, a client, a PHP script, or a search
engine spider.
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Counters
and Trackers: A counter is a simple script that records
the number of visitors to a site and displays the total on
the web site.
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E-metrics
and traffic logs can tell you the number of visitors to your site,
and can also break the statistics down by date, time, browser, page
viewed, referrer, and more.
Cheetah Solutions Webstats tracking software monitors your web site
and measures the traffic coming to your pages. Our consultants keep
an eye on those statistics and analyze the traffic patterns over
time. We study the times at which your site receives the most
traffic in order to provide you with insights into your audience. We
review the pages that visitors use to enter and leave your site, to
tell you which portions of your site are the most popular and which
sections need improvement. We use traffic logs to help measure the
effectiveness of search engine optimization and pay per click (PPC)
campaigns.
We'll be glad to review your web site for free, and show you what we
can do to help your business and traffic grow. Let us analyze your
traffic logs and create a custom marketing plan for you.
Contact us: to find out how your web site content and
traffic can be improved.
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