We
consider Google
to be the primary reference for determining which websites are
quality resources, so we only exchange links with sites that have
a good standing in that search engine.
Exchanging reciprocal links works best for
websites that are related by topic. Therefore, we will not
exchange links with websites that just aren't related to "webmaster
resources, Web
Site Designers, Web Hosting, Internet Marketing and
Promotional web sites, Small Business Oriented Sites and Various Computer Oriented Web Sites".
And of course, we won't link to sites with offensive content.
Ok, you've looked through our site, you've studied everything, I
guess it is time I give you a major tip for your page. Here comes
the one and ONLY trick to high search engine placement. I
call it Retro Keyword Design.
Watch your Referring Links. I use some logging software (AXS)
that tracks the referring URL. I watch those referring urls like a
hawk. Once a week, I strip down the referring urls into nothing
but the search engine referrals. I rip out the keywords people
used to find my page. I look for combinations of words that people
are using and slowly start to refine and rebuild my meta keyword
tag. That *is* the trick folks, refining your keywords AFTER
the page has been published based on the referrals, NOT before
it has been indexed. Its like letting the search engine TELL YOU
what it wants to be fed for keywords.
For example, a referral from Infoseek showed a search for
"search engine position tips". I look at the referral
for the words I don't have in my tag (this example it would be
"tips"). I would add tips into my meta tag. I will
continue to do this process until I use up my limit of 744 chars.
If you have really good logging software, some programs can
actually strip down the referring links and count the words used
from the referral line. I do the same thing semi-manually. What it
gives me, is a total count of the referring search words used to
find my page. I put those words near the front of my meta keyword
tag. What I accomplish is finding the most often searched for
keywords and then compliment it with the secondary keywords.
Searches on the big keywords pick up the "fluff" third
and forth keywords that people use in a search - you cover all the
basis.
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